There is a huge competition among all the major ecommerce site development platforms, but Magento is undoubtedly the most widely used and preferred. In the field of ecommerce industry, no matter how small or large your business size is, ecommerce development is highly used by experienced and newbie entrepreneurs.
If you want to know the reason behind this popularity of Magento platform, let’s discuss the following contributing factors.
Open Source Platform
This is the most essential feature that one can easily create a website on Magento. It is available to build your ecommerce sites that give multiple functions. Also, it can be customised as per client’s specific requirements. That is why almost 80% online business websites are built on Magento. One does not need the huge amount to use the CMS.
Magento platform is very flexible that allows expert website developers to build ecommerce sites in the right way without any complex methodologies. The Magento framework is immensely beneficial to integrate the various features and add-on options needed in an ecommerce website.
Visibility With SEO
Your online shop needs proper visibility so that your target market can learn about your business. With the help of SEO strategies, you can easily increase the rank of your ecommerce site. Magento offers inbuilt SEO to do page optimisation.
If one needs to grab a number of customers, the ecommerce website must be mobile responsive. Most of the mobile users are frequent online shoppers. And with Magento, your online shopping portal will be fit for any type of screen size and device for smooth customer shopping experience.
Developers can build more than one store for you with just one back-end. You may need two separate stores for selling two different types of products. In that case, Magento is really great to allow your customers easy navigation.
Easy Payment Mode
Magento allows you to use multiple payment options so that your customers can easily shop online through their preferred mode of payment. One can use third party payment gateways to support different options for payments in a convenient way.
Magento based ecommerce development is absolutely safe and there is no way to infringe data or private information. So your customers can trust your website fully.
If you want the single checkout option instead of using the specific checkout for multiple products, then Magento platform is the best option for you. It gives a seamless checkout experience without any hassle at all.
Through feedback feature, your customers can communicate with you about the purchase made. This helps to build a seller-buyer relationship. Moreover, the customer’s feedback is necessary to understand how your store is performing.
From well designed and organised website design to professional and impressive performance, Magento is clearly the first choice of most online business owners. The platform is huge and can hold more than 500,000 products without any issues with the speed or responsiveness.
But getting a personalised ecommerce website is possible by a proficient website developer with sound knowledge and ability in Magento. To know more talk to an experienced website developer today!