The fact is that people tend to accumulate a lot of things in their homes or offices, so there is a high demand for self-storage facilities. This is the reason why this kind of business has become quite lucrative, and the number of self-storage facilities all around the globe is on the rise.
Top Marketing Strategies for Self Storage Facilities
With so many facilities all around, it has become necessary for you to keep an open mind, adopt contemporary marketing trends, and have a properly defined set of goals that you want to achieve, if you want to stand out from the competition.
Learn about the competition
In order to set yourself up in the field, you need to be aware of how your competitors treat pricing and occupancy rates. Make sure that you keep this insight up do date in order to improve your own marketing decisions. It’s always good to know about any upgrades or features that could make your storage facility better.
Get knowledgeable about the tenants that occupy your competitors’ facilities and make sure that you look for trends. It is necessary to learn all you can about the market in order to know how to properly focus your marketing strategy and achieve your goals.
Make use of social media
If you really want to follow marketing trends, then you simply have to make use of social media websites like Facebook, Twitter, LinkedIn, and YouTube. Use Facebook to create a business page, and encourage your customers to like it. Post special offers that are only available to those who have liked your page.
Ask people to spread the word about your self-storage business, and reward them with a discount if they do. Twitter is also a great place for announcing special offers to people who follow you. Post valuable videos on YouTube that educate people on how to make use of your facilities.
Print and distribute fliers
You should print fliers that contain all the necessary information, such as the size of your units, prices, your address, phone number, and the name of the person to contact. Then make sure that these fliers get all around not only your neighborhood, but the whole city.
Distributing fliers and local sporting events, PTA meetings is a good idea. In the end, you can pay local kids on bikes to drop them on front doors and cars. When you properly distribute your fliers, they can effectively capture people’s interest.
Connect with the community
Your marketing efforts need to focus on spreading awareness about your brand. What you can do is register at the local chamber of commerce. You can join groups in order to gain access to their mailing lists, which you can use to distribute marketing materials.
You should also look for other businesses and organizations and form relationships with them. For example, you can sponsor a local youth sports team by providing them with a storage unit where they can put their sporting items for free. Quite often, taking part in events like this can lead to positive newspaper coverage.
Create a great website
Having a strong web presence today is extremely important for every business. While social media channels do their thing, your home base needs to be a website for your self-storage business. The fact is that today people generally search the internet for local businesses that can provide them with the products or services that they need. If you have a website, people who look for a storage solution will easily be able to find you.
Here they will be able to find all the valuable information that you have to present about your services, and find the contact information so that they can get in touch with you.
Promotional packages
Another effective way to market your self-storage business is to include promotional packages at the right opportunities. For example, one of your packages can include moving assistance to residents that are moving into an assisted living center.
Furthermore, the start and the finish of the college school year are the perfect time to contact local dormitories and offer packages that include moving boxes and supplies. Just find the right opportunity, and pitch in a promotional package.
In summation
The truth about self-storage business is that it has become quite more lucrative than it was before. This, however, also means that you are going to have to work on standing out amongst the rising competition.
Following current marketing trends is extremely important for you to get noticed. Learn about your community, connect with businesses and organizations, and build a strong online presence. 🙂
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